India has more than 5.5 Crore SMEs (Small Medium Enterprises) out of which less than 5% businesses have created their website. Which means, more than 5 Crore businesses in India still do not have a website!
As per our study, in every 1 Lac Population in a city, there are approx. 3,000 SMEs (~3% businesses in every 1 Lac population). So, for example, if your city has a population of 5 Lac people, there will be more than 15,000 potential SMEs to whom you can sell our services. So even a small city like Ratlam with a population of only 3 Lac people, there are around 9,000 potential businesses. Basically, any Tier-1, Tier-2 or Tier-3 City of India will have between 5,000 to 50,000 business units, individual service providers (Doctors, Consultants etc.) and organisations – small, medium and large combined (Shop Owners, Restaurants, Hotels, Dealers, Schools etc.).
BUSINESS POTENTIAL - CASE STUDYIf you are able to sign-up only 300 businesses units in 1st year (Avg. 20-30 Units Per Month), your Total Revenues in 1st year would be = Rs.15.00 Lacs (300 x Rs.5,000 avg. price)
From second year onwards, you will start earning the same revenue from just renewals of your signed contracts.
Projected Revenue in 1st Year – Rs.15.00 Lacs
Projected Revenue in 2nd Year – Rs.30.00 Lacs (15.00 L in renewals of 1st year + 15.00 L in new signups)
Projected Revenue in 3rd Year – Rs.50.00 Lacs (30.00 L in renewals of 1st & 2nd year + 20.00 L in new signups)
So, by end of 3 years, if you sign-up a total of only 1,000 businesses (out of a potential 5,000-50,000), all you have to do is renew these from 4th year onwards to generate business worth Rs. 50.00 Lacs every year.